This article provides an example of a resourceful salesman who turned an out-of-stock condition into an opportunity.
How?
"Having confidence in substitute product offerings gives a salesperson another tool to capture business and increase share with the customer."
Please note FACT 70 high-lighted in the middle of the article which says:
70 - the percentage of electrical distributors who have successfully substituted brand requests from customers.
Join the majority and purchase Repco quality products with confidence.
Article (PDF) link: Click Here
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